AddUp Rewards

Credit Card Rewards Overview

Types of Credit Card Rewards

Types of Credit Card Rewards

From cash back to shopping portals, there are many types of credit card rewards. Knowing the the basics will help you maximize your earnings.

Credit Card Rewards Overview

Of all the reasons to use a credit card, earning rewards is among the most compelling – after all, who doesn’t want extra cash? But not all credit card rewards are the same. In this post, we review the most prevalent types of credit card rewards.

Base Rewards

The most common type of rewards is base rewards. These are the rewards that the cardholder earns on (nearly) every purchase*. While reward currencies vary, the value of base rewards is typically in the range of 1-2 percent of the purchase value. For more on reward currencies (e.g. cash back, points, miles), check out this post.

*in some uncommon cases, there are spending and/or purchase size limits for base rewards

Category Rewards

Some cards offer higher reward rates for purchases in specific categories – these are category rewards. For cards with category rewards, purchases in specified categories earn rewards at a higher rate, typically in the 2-5 percent range. Common categories include travel, grocery stores, and dining. Retailers and networks work together to determine how determine how purchases are categorized (via Merchant Category Codes). Spending limits are also somewhat common for category rewards.

Rotating Category Rewards

Most category rewards do not change over time, or at least change rarely. However, an exception is rotating category rewards. A subset of category rewards, rotating category rewards apply to categories that change over time (usually quarterly). For example, a rotating reward card may offer 5% cash back on travel purchases from January to March, and then 5% cash back on dining from April to June, and so on. Reward rates for rotating category rewards are typically on the high side of the 2-5% range, but spending limits are also common and activation is usually required each reward period.

Offers and Promotions

Some cards also have retailer-specific offers or promotions. These offers require activation and can be user-specific, but the reward rates can be quite high — 10-20 percent is common, but they can be even higher.

Shopping Portals

Several of the major issuers also have their own shopping portals. Benefits of these portals come in two flavors: extra rewards earned for purchases made through the portal, or a percentage discount when shopping with your rewards balance.

Introductory Rewards

Finally, many cards offer introductory rewards for new cardholders. This can be a reward multiplier or a bonus category for a period of time after account opening. For example, the rewards you earn in the first year may be doubled at the end of the year, or you may earn 5% cash back on purchases at grocery stores in the first 6 months after opening your account.

These aren’t the only rewards that credit cards offer, but they are the most common. Many cards offer several of the reward types discussed above, so be sure to review your card’s reward program details carefully.

Latest posts


  • Types of Credit Card Rewards
    From cash back to shopping portals, there are many types of credit card rewards. Knowing the the basics will help you maximize your earnings.
  • How Do Credit Card Points Work?
    There’s a lot to love about credit card points. But how exactly do they work, and how do you get the most out of them?
  • Types of Credit Cards
    The world of credit cards involves several types of players. This post explains who’s involved every time you checkout use your card at checkout.

Leave a Comment

Your email address will not be published. Required fields are marked *